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A clear path to a conversion-ready website.

Choose the engagement that fits the complexity of your site. Every package brings strategy, design, build, and launch support into one scoped process.

Starting at
$20,000
Typical timeline
3–12+ weeks
Coverage
Strategy through launch

Choose your scope

Four ways to build what comes next.

Starter Website

For companies that need a sharp, conversion-ready site fast.

Timeline
3–6 weeks
Investment
$20,000

Strategy

  • Conversion review of current site
  • Sitemap and navigation
  • Page-to-template plan

Design

  • Homepage design (desktop and mobile)
  • Up to 3 page templates
  • Starter UI kit in Figma (type, color, buttons, forms)
  • CTA and form microcopy

Build

  • Up to 8 pages
  • Editable blocks in CMS
  • Forms connected to CRM
  • Responsive build, cross-browser QA, WCAG AA accessibility

Launch

  • Technical SEO setup: redirects, metadata, schema, sitemap
  • Analytics and conversion tracking
  • Recorded CMS walkthrough

Growth Website

For teams with multiple audiences, products, or sales paths.

Timeline
8–10 weeks
Investment
$45,000

Everything in Starter, plus:

  • Analytics-based UX and conversion audit (GA4 and Search Console)
  • Competitive UX benchmark (up to 6 sites)
  • Stakeholder working sessions with marketing and sales
  • Conversion path plan for demo, sales, consultation requests
  • Wireframes and section-by-section content briefs
  • Up to 3 high-fidelity homepage and landing page concepts
  • Figma component library
  • Up to 20 pages and 6 templates
  • AEO-ready page structure
  • Template and component usage guide

Scale Website

For larger sites, complex integrations, or a full brand extension.

Timeline
12+ weeks
Investment
From $80,000

Everything in Growth, plus:

  • Full UX/UI system extending your brand
  • Proof-point inventory and gap list
  • Competitive benchmark (up to 8 sites)
  • 20+ pages and custom templates
  • Chat, routing, sales tool integrations
  • Core Web Vitals optimization
  • SEO and AEO implementation with search partner
  • Figma library handoff
  • Live CMS training for each team

Custom

For sites with custom scripts, interactive features, or evolving requirements. Scoped after a discovery call.

Timeline
Scoped after discovery
Investment
Quoted per project
Dee Terry, founder of Terry Advisors

Not sure which scope fits?

Talk through the right starting point with Dee.

Bring the current site, the business goal, and the constraints. The first conversation is for working out which package—or custom scope—actually fits.

Book a 30-minute conversation